Description: Flint and Tinder used Kickstarter to bring men’s underwear manufacturing back to the US, but was surprised by the challenges they encountered.

Source: CNNMoney.com – video report

Date: Dec 17, 2012

Link: http://money.cnn.com/video/technology/2012/12/17/t-kickstarter-flint-tinder.cnnmoney/

Questions for Discussions:

• How did this company get the needed financing to succeed?
• How did this approach to financing dove-tail with marketing?
• Do you think this approach could work with other products?