Posted by & filed under International Business, Management, Organizational Behavior.

Description: Once Instagram courted professional photographers. On Dec. 17, it kicked them in the teeth—or so the reaction to the photo-sharing site’s new terms of service suggests. On Instagram, professional photographers were not pleased.

Source: Businessweek.com

Date: Dec 18, 2012

Link: http://www.businessweek.com/articles/2012-12-18/instagram-does-damage-control-dot-can-it-keep-its-core-users#r=hp-lst

Questions for Discussions:

  • What happened in this management decision-making fiasco?
  • Do you think management believed the decision would be “all right” with the customer base?
  • Is the negative publicity manageable?

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