Description:  Ivy Wu did not immediately need the navy lace cocktail dress she ordered the other day. But when a representative from Shoptiques, an e-commerce site, arrived at her Midtown office with the dress only hours after Ms. Wu, 26, had placed her order, “I was really impressed that it was here,” she said.

Source: NYTimes.com

Date: Dec 27, 2012

Link:  http://www.nytimes.com/2012/12/28/business/fear-of-amazon-pushes-retailers-to-take-on-risks-of-same-day-shipping.html?_r=0

Questions for Discussions:

• Why would managers be rushing to provide this service?
• Do you think it makes sense, from an operations point of view?