Description: EATWHATEVER is a two-step breath-freshening product created four years ago by a then-26-year-old Australian expatriate named Jacqui Rosshandler. Starting with $60,000 in capital, contracting out production and working solo from her New York apartment, Ms. Rosshandler and her company, Jacquii L.L.C., managed to grab a promising but tenuous toehold in the billion-dollar breath-freshening industry
Date: Jan 02, 2013
Questions for Discussions:
- What do you think of the product concept?
- Do you agree with the advice provided by the commentators?
- What would you advise Jacqui Rosshandler?
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