Description:  EATWHATEVER is a two-step breath-freshening product created four years ago by a then-26-year-old Australian expatriate named Jacqui Rosshandler. Starting with $60,000 in capital, contracting out production and working solo from her New York apartment, Ms. Rosshandler and her company, Jacquii L.L.C., managed to grab a promising but tenuous toehold in the billion-dollar breath-freshening industry

Source: NYTimes.com

Date: Jan 02, 2013

Link: http://www.nytimes.com/2013/01/03/business/smallbusiness/a-start-ups-dilemma-a-lack-of-capital-or-lack-of-control.html?ref=smallbusiness&_r=0

Questions for Discussions:

• What do you think of the product concept?
• Do you agree with the advice provided by the commentators?
• What would you advise Jacqui Rosshandler?