Description: Jon Erlichman introduces a report about Nasty Gal, an e-commerce website for women’s fashion which has become one of the fastest growing companies in Los Angeles. (Source:Bloomberg)
Source: Bloomberg.com – video report
Date: Jan 03, 2013
Questions for Discussions:
- Why do you think this firm has become so successful?
- What lesson is there here about entrepreneurialism and the connection with the customer?