Description: Jon Erlichman introduces a report about Nasty Gal, an e-commerce website for women’s fashion which has become one of the fastest growing companies in Los Angeles. (Source:Bloomberg)

Source: Bloomberg.com – video report

Date: Jan 03, 2013

Link: http://bloom.bg/VFWUfO

Questions for Discussions:

• Why do you think this firm has become so successful?
• What lesson is there here about entrepreneurialism and the connection with the customer?