Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Mobile readership offers publishers new circulation revenue sources.Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how.

Source:  eMarketer.com

Date: Jan 25, 2013

Link: http://www.emarketer.com/Article/This-Year-All-Publishers-Go-Mobile/1009628#SaggI3u7zDCHOQad.99

Questions for Discussions:

  • Summarize the changes taking place in the online publishing field.
  • Are you surprised by the successes to monitize online publishing?
  • Do you think management should offer online content by subscription alone in order to optimize revenues?
  • What other distribution models would you suggest to build a customer base as well as revenues?

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