Posted by & filed under International Business, Management, Organizational Behavior.

Description:  The 787 Dreamliner was born in a moment of desperation. It was 2003 and Boeing — the company that defined modern air travel — had just lost its title as the world’s largest plane manufacturer to European rival Airbus. Its CEO had resigned in a defense-contract scandal. And its stock had plunged to the lowest price in a decade.


Date: Jan 25, 2013


Questions for Discussions:

  • Describe the production design setup for the 787?
  • Why did Boeing create a network of suppliers for the 787?
  • What are the risks associated with this design?

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