Description:  WSJ’s Annie Gasparro explains Whole Foods’ efforts to reign in prices and shed its reputation as an over-priced grocer caused it to take it on the chin in its latest earnings report. Photo: Getty Images.

Source: WSJ.com – video report

Date: Feb 14, 2013

Link: http://on.wsj.com/15f8G8h

Questions for Discussions:

• Describe the change in pricing strategy.
• Why did management make this choice?
• Was it successful?
• Should it be maintained?