Description: WSJ’s Annie Gasparro explains Whole Foods’ efforts to reign in prices and shed its reputation as an over-priced grocer caused it to take it on the chin in its latest earnings report. Photo: Getty Images.
Source: WSJ.com – video report
Date: Feb 14, 2013
Questions for Discussions:
- Describe the change in pricing strategy.
- Why did management make this choice?
- Was it successful?
- Should it be maintained?