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Description:  The ads resemble a highlight reel from a Nicholas Sparks movie: Couples twirl, cuddle, and walk hand in hand through golden fields. “Sometimes we wait for God to make the next move, when God is saying, ‘It’s your time to act,’?” the kind-sounding narrator says. “The next move is yours.” Finally, the trademarked slogan: “Find God’s match for you at ChristianMingle.com.”

Source:  Businessweek.com

Date: Feb 28, 2013

Link: http://www.businessweek.com/articles/2013-02-28/at-christianmingle-and-jdate-gods-your-wingman#r=hp-ls

Questions for Discussions:

  • Why do you suppose these niches are successful online categories?
  • What other categories of people do you think would warrent a separate brand and strategic plan?

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