Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Consumers are sensitive to how much companies listen and respond to them online. Most US internet users across all age groups are aware that businesses frequently listen to what they say online.

Source:  eMarketer.com

Date: Mar 07, 2013

Link: http://www.emarketer.com/Article/Brand-Social-Outreach-Must-Walk-Fine-Line/1009712#Ge1HoSvKiBF4j3Eo.99

Questions for Discussions:

  • What are the highlights of this report?
  • What does the report suggest to managers who use the Internet for research?

 

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