Description:  If ecoATM founder Mark Bowles ever invites you to a board meeting, make sure to bring a wetsuit. You’ll be visiting a California beach, not a conference room.

Source:  Smartplanet.com

Date: Mar 14, 2013

Link: http://www.smartplanet.com/blog/business-brains/disruptor-mark-bowles-ecoatm/26762?tag=nl.e662&s_cid=e662&ttag=e662

Questions for Discussions:

• What did the reserach suggest were the reasons for poor recycling habits of consumers?
• How has ecoATM’s business model answered these reasons?
• Do you think other recycling models can be successful as well?