Posted by & filed under International Business, Management, Organizational Behavior.

Description:  If ecoATM founder Mark Bowles ever invites you to a board meeting, make sure to bring a wetsuit. You’ll be visiting a California beach, not a conference room.


Date: Mar 14, 2013


Questions for Discussions:

  • What did the reserach suggest were the reasons for poor recycling habits of consumers?
  • How has ecoATM’s business model answered these reasons?
  • Do you think other recycling models can be successful as well?

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