Description:  It was an elite reception at a glittery Manhattan setting: prominent media figures like Gayle King and Lesley Stahl gathered on the 10th floor of the Time Warner Center on Monday night to toast Sheryl Sandberg, the Facebook executive who recently released a book about her life.

Source:  NYTimes.com

Date: Mar 13, 2013

Link: http://www.nytimes.com/2013/03/14/business/media/spinoff-of-time-inc-rattles-employees.html?_r=0

Questions for Discussions:

• Present what you consider are the key points in a SWOT analysis.
• Do you think the strong brand recognition will allow the firm to build a new life in the digital media age?
• How would you suggest management plan for the transition and development of digital editions?
• Are the customers online going to be the same as those in the past who read the print editions?
• What sort of new management is needed for the firm to succeed in a globally competitive marketplace?
• What sort of individual or team would you be looking to hire for this challenge?