Description: WHEN the board of J. C. Penney ousted its chief executive, Ron Johnson — news that broke last Monday — you might say it was, in some small way, because he didn’t understand Tracie Fobes.
Date: Apr 13, 2013
Questions for Discussions:
- Summarize the importance of pricing strategies, the use of coupons, and other lessons for managers presented in this report?
- Why do you think research missed this understanding of consumer behavior?