Description: Okabashi Brands was founded in the 1980s when U.S. manufacturing was shrinking. But thanks to automation, a U.S. workforce, and recycling methods, Okabashi is a success story.

Source: CNNMoney.com – video report

Date: Apr 1, 2013

Link: http://money.cnn.com/video/smallbusiness/2013/04/17/small-business-smt-okabashi-shoes-made-is-usa.cnnmoney/

Questions for Discussions:

• Summarize the highlights in this report.
• How has the firm managed to operate profitably?
• What are the firm’s competitive advantages?