Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Three major trends are driving some of the biggest changes in social ad spend and helping kick up growth: the mobile channel, local outreach and native ad formats. Estimates from BIA/Kelsey released in its “Annual US Local Media Forecast: Social Local Media 2012-2017” report showed that the firm expected social media ad spending in the US to total $6.1 billion this year—and be just shy of $11 billion in 2017.


Date: Apr 19, 2013


Questions for Discussions:

  • What does this report say about trends in adverstising spending?
  • What should advertising managers be doing about this shift?

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