Posted by & filed under International Business, Management, Organizational Behavior.

Description: US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.


Date: May 01, 2013


Questions for Discussions:

  • Summarize the highlights in this report.
  • What is the message to marketing managers?

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