Description: US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.
Date: May 01, 2013
Questions for Discussions:
- Summarize the highlights in this report.
- What is the message to marketing managers?