Description: US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.

Source: eMarketer.com

Date: May 01, 2013

Link: http://www.emarketer.com/Article/Why-Moms-Social/1009855#VbHHpt8cXECYS5zs.99

Questions for Discussions:

• Summarize the highlights in this report.
• What is the message to marketing managers?