Description: General Mills CEO Kendall Powell says that genetically-modified food is safe and does not need a special label.

Source: CNNMoney.com – video report

Date: May 03, 2013

Link: http://money.cnn.com/video/news/2013/05/03/n-general-mills-gmo.fortune/

Questions for Discussions:

• How should top management deal with this issue?
• Do you think it is good strategy to oppose GMO labeling?
• What message should top management be communicating to consumers and how should they do this?