Description: General Mills CEO Kendall Powell says that genetically-modified food is safe and does not need a special label.
Source: CNNMoney.com – video report
Date: May 03, 2013
Questions for Discussions:
- How should top management deal with this issue?
- Do you think it is good strategy to oppose GMO labeling?
- What message should top management be communicating to consumers and how should they do this?