Description: By now it is almost gospel that investing in innovative new products and services helps a company’s long-term success. That doesn’t mean it’s easy. A new study from Accenture, “Why ‘Low Risk’ Innovation Is Costly,” found that fewer than one in five chief executives believes his strategic investments in innovation are paying off, and that this poor track record is starting to discourage companies from taking risks.

Source: Businessweek.com

Date: May 16, 2013

Link: http://www.businessweek.com/articles/2013-05-16/ceos-say-investing-in-innovation-not-paying-off#r=hpt-lst

Questions for Discussions:

• What does the report have to say about CEO attitude toward innovation and why?
• What are the consequences if this attitude takes hold and becomes more commonplace longer term?