Description: Online retailers looking to gain margin advantage are increasingly using dynamic pricing: the practice of changing prices based on market conditions, consumer behavior and competitive intelligence, according to a new eMarketer report, “Dynamic Pricing: What Retailers Need to Know About Competing in Real Time.”

Source: eMarketer.com

Date: May 17, 2013

Link: http://www.emarketer.com/Article/Dynamic-Pricing-Helps-Keep-Pace-with-Savvy-Consumers/1009897#BdqCzUfY5X1bZuQe.99

Questions for Discussions:

• What does the article have to say about dynamic pricing?
• How different is dynamic pricing from simple price adjustments reflecting demand?
• What are the challenges facing managers who attempt to engage in dynamic pricing?