Description: Online retailers looking to gain margin advantage are increasingly using dynamic pricing: the practice of changing prices based on market conditions, consumer behavior and competitive intelligence, according to a new eMarketer report, “Dynamic Pricing: What Retailers Need to Know About Competing in Real Time.”
Date: May 17, 2013
Questions for Discussions:
- What does the article have to say about dynamic pricing?
- How different is dynamic pricing from simple price adjustments reflecting demand?
- What are the challenges facing managers who attempt to engage in dynamic pricing?
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