Description: Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to put it nicely).
Date: May 23, 2013
Questions for Discussions:
- What does this report suggest is the right way for managing content?
- What are the issues facing management as they try to develop their content strategies?
- Who should managers hire for these roles?