Posted by & filed under International Business, Management, Organizational Behavior.

Description: Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to put it nicely).


Date: May 23, 2013


Questions for Discussions:

  • What does this report suggest is the right way for managing content?
  • What are the issues facing management as they try to develop their content strategies?
  • Who should managers hire for these roles?

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