Posted by & filed under International Business, Management, Organizational Behavior.

Description: Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to put it nicely).

Source: Hubspot.com

Date: May 23, 2013

Link: http://blog.hubspot.com/future-of-business-blogging?utm_source=hs_email&utm_medium=email&utm_content=8777460&_hsenc=p2ANqtz-8KOzl9lGdsKpAgwRSTu6RlyrNnd3xgoeUdR-WqAHf7EUCI4Nx11G5rDkVlWWpY6RsnkQ6lrqzjYvd29BXEGg7U96NeJg&_hsmi=8777460

Questions for Discussions:

  • What does this report suggest is the right way for managing content?
  • What are the issues facing management as they try to develop their content strategies?
  • Who should managers hire for these roles?

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