Description: Vending machines stocked with sodas are ubiquitous here, tucked away, it seems, in every nook and cranny of the country. They are found along Omotesando, the tree-lined shopping avenue known as the Champs-Élysées of Tokyo, and their glow lights up the back streets of hot spring towns like Hakone. They are even atop Mount Fuji, Japan’s 12,000-foot, snow-capped mountain.
Date: May 31, 2013
Questions for Discussions:
- Why is it so difficult to make money in the soda business in Japan?
- How does the level of competition explain the deflationary problem?
- How can marketing managers respond to these conditions?