Description: The checkout line in Duane Reade drugstores encompasses some of the most coveted real estate in New York. Within a five-foot radius of the cash register, dozens of the biggest brands in the world vie for attention from hooks, racks and shelves, every inch of which have been allocated according to the product’s place in the retail pecking order.

Source: NYTimes.com

Date: August 09, 2013

Link: http://www.nytimes.com/2013/08/08/business/smallbusiness/how-urgentrx-crashed-the-party-at-the-cash-register.html?ref=smallbusiness&_r=0

Questions for Discussions:

• Explain how Jordan Eisenberg has managed to penetrate the distribution barrier at major retailers.
• What does this report say about entrepreneurial thinking?