Posted by & filed under International Business, Management, Organizational Behavior.

Description: With Priceline stock on a tear, CEO Jeffery Boyd says ‘the shift to mobile is one of the most important transitions we’ve seen’ and consumers are starting to really change their travel booking behaviors.

Source: CNNMoney.com – video report

Date: August 22, 2013

Link: http://money.cnn.com/video/news/2013/08/22/n-priceline-ceo-jeffery-boyd-mobile-travel-booking.cnnmoney/index.html  

Questions for Discussions:

  • What strategic advantage does Priceline claim to have?
  • How has the firm modified its strategic planning to better reflect consumer buying-behaviors?
  • Do you think the firm can continue to grow at the same rate?

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