Description: With Priceline stock on a tear, CEO Jeffery Boyd says ‘the shift to mobile is one of the most important transitions we’ve seen’ and consumers are starting to really change their travel booking behaviors.
Source: CNNMoney.com – video report
Date: August 22, 2013
Questions for Discussions:
- What strategic advantage does Priceline claim to have?
- How has the firm modified its strategic planning to better reflect consumer buying-behaviors?
- Do you think the firm can continue to grow at the same rate?