Description: With Priceline stock on a tear, CEO Jeffery Boyd says ‘the shift to mobile is one of the most important transitions we’ve seen’ and consumers are starting to really change their travel booking behaviors.

Source: CNNMoney.com – video report

Date: August 22, 2013

Link: http://money.cnn.com/video/news/2013/08/22/n-priceline-ceo-jeffery-boyd-mobile-travel-booking.cnnmoney/index.html  

Questions for Discussions:

• What strategic advantage does Priceline claim to have?
• How has the firm modified its strategic planning to better reflect consumer buying-behaviors?
• Do you think the firm can continue to grow at the same rate?