Description: Wal-Mart SVP Michelle Gloeckler explains her company’s $50 billion dollar effort to sell more American made goods over the next ten years.
Source: CNNMoney.com – video report
Date: August 28, 2013
Questions for Discussions:
- Why do you suppose Wal-Mart management is motivated to lead the way in more American-made product sales?
- Do you think the firm can maintain their current low-price competitive advantage and introduce more American-made products?
- How do you think this effort will affect manufacturers in America as well as those overseas?
- Would you consider this strategy an example of good corporate social responsibility?