Posted by & filed under International Business, Management, Organizational Behavior.

Description: The Moto X smartphone is now being manufactured out of a new facility in Fort Worth, Texas.

Source: CNNMoney.com – video report

Date: Sep 11, 2013

Link: http://money.cnn.com/video/technology/2013/09/11/t-ts-moto-x-plant-texas.cnnmoney/index.html

Questions for Discussions:

  • What are the advantages to manufacturing this device in the USA?
  • What allows management the flexibility to choose this location in Texas over one in another country?
  • How will this decision help marketing management?

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