Posted by & filed under International Business, Management, Organizational Behavior.

Description: At 880 delectable calories, the classic Cinnabon roll isn’t most people’s idea of an every day treat. President Kat Cole tells how the company has managed to expand its brand into smaller indulgences.

Source: CNNMoney.com – video report

Date: Sep 18, 2013

Link: http://money.cnn.com/video/news/2013/09/18/f-cinnabon-president-kat-cole.fortune/index.html

Questions for Discussions:

  • What is the marketing strategy at Cinnabon that deals with the obvious unhealthy quality of their obviously delicious food products?
  • What do you think the consumer thinks about the purchase?
  • How important is the retail location?

Leave a Reply

Your email address will not be published.