Posted by & filed under International Business, Management, Organizational Behavior.

Description: Apple’s multi-colored iPhones retail for $549 off contract, but they cost a lot less to make thanks in part to the plastic shell.

Source: CNNMoney.com – video report

Date: Sep 24, 2013

Link: http://money.cnn.com/video/technology/2013/09/26/t-ts-apple-iphone-5c-teardown.cnnmoney/index.html

Questions for Discussions:

  • Given the differences in costs to produce the original model 5, do you think Apple is pricing the new models correctly?
  • Would it have made more sense to reduce the price of the original model 5 until a model 6 was available?

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