Posted by & filed under International Business, Management, Organizational Behavior.

Description: Two years ago, Mark Rober was an engineer at NASA’s Jet Propulsion Laboratory in Pasadena, Calif., part of a team that worked on the Curiosity rover. For Halloween, he strapped an iPad to his chest and another to his back. Then he turned them on and used the devices’ cameras and screens to make it appear as if he had a gaping hole in the middle of his torso.

Source: Businessweek.com

Date: Oct 18, 2013

Link: http://www.businessweek.com/articles/2013-10-18/a-nasa-engineer-builds-a-better-halloween-costume#r=nav-f-blog

Questions for Discussions:

  • What are some product development ideas associated with this concept of smartphone or tablet imaging and clothing?
  • What sort of web site should the company have in order to encourage sales of costumes and apps?

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