Posted by & filed under International Business, Management, Organizational Behavior.

Description: Under Armour has more than 40 engineers and scientists working on its next big innovation… but the company doesn’t stop there. Each year, it hosts two “Future Show Innovation Challenges” — open events for entrepreneurs to pitch a product and explain why it needs to be added to the UA line. UA CEO Kevin Plank tells Bloomberg Television’s Trish Regan why this is critical to innovation and shows off the products of Under Armour’s future. (Source: Bloomberg)

Source: – video report

Date: Oct 18, 2013


Questions for Discussions:

  • Describe the way Under Armour manages product development strategy.
  • What are the benefits to Under Armour and to those engineers that enter the contests?

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