Description: Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, as well as how mobile is constantly opening up opportunities.
Date: Oct 25, 2013
Questions for Discussions:
- Summarize the key points in this report that shed light on the strategic thinking at Facebook.
- Do you think the strategies are good ones?