Description: Going cold turkey is hard—especially if it means denying yourself a 730-calorie frozen caramel coffee Coolatta or an 840-calorie steak and cheese sandwich. That’s why restaurants are getting Americans off unhealthy food gradually.
Date: Nov 14, 2013
Questions for Discussions:
- How are fast food retailers dealing with the movement toward “healthier” menus?
- How have they incorporated customer reactions?
- Do you think there will be problems with the mixed messages sent to customers by the same brand?