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Description: Going cold turkey is hard—especially if it means denying yourself a 730-calorie frozen caramel coffee Coolatta or an 840-calorie steak and cheese sandwich. That’s why restaurants are getting Americans off unhealthy food gradually.

Source: Businessweek.com

Date: Nov 14, 2013

Link: http://www.businessweek.com/articles/2013-11-14/2014-outlook-fast-food-chains-inch-toward-healthiness#r=hpt-ls

Questions for Discussions:

  • How are fast food retailers dealing with the movement toward “healthier” menus?
  • How have they incorporated customer reactions?
  • Do you think there will be problems with the mixed messages sent to customers by the same brand?

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