Posted by & filed under International Business, Management, Organizational Behavior.

Description: Smitten Ice Cream in San Francisco is using a super cold liquid nitrogen ‘Brrr’ machine to make ice cream made to order.

Source: CNNMoney.com – video report

Date: Nov 13, 2013

Link: http://money.cnn.com/video/technology/2013/11/13/t-high-tech-smitten-ice-cream.cnnmoney/index.html

Questions for Discussions:

  • How does this technology provide competitive advantage to the firm?
  • Do you think a franchise network would be easy to build?

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