Description: Smitten Ice Cream in San Francisco is using a super cold liquid nitrogen ‘Brrr’ machine to make ice cream made to order.
Source: CNNMoney.com – video report
Date: Nov 13, 2013
Link: http://money.cnn.com/video/technology/2013/11/13/t-high-tech-smitten-ice-cream.cnnmoney/index.html
Questions for Discussions:
- How does this technology provide competitive advantage to the firm?
- Do you think a franchise network would be easy to build?
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