Description: Lululemon’s repeated missteps are taking a toll. The yoga-wear retailer is both alienating current customers and “making it tough” to get new ones, an analyst at Sterne Agee, Sam Poser, wrote in a note to clients on Thursday. Poser downgraded the company’s stock and sent Lululemon shares downhill 4 percent to $66.24 on Thursday afternoon.
Date: Nov 14, 2013
Questions for discussion:
- What does this article suggest about management’s public pronouncements?
- How should the firms’ PR department handle this situation?
- Do you think the damage to the brand is severe?