Description: Messaging app Snapchat turned down a reported buyout offer from Facebook for $3 Billion. Laurie Segall reports.
Source: CNNMoney.com – video report
Date: Nov 14, 2013
Questions for Discussions:
- What is the business model for this software?
- Are the barriers to entry to existing photo sharing software firms likely to prevent them from developing the same “short-life” technology?
- How should managers at these firms be expected to respond?
- Is the $3 billion valuation sensible?