Posted by & filed under International Business, Management, Organizational Behavior.

Description: In 1984, Mike Lazaridis, an engineering student at the University of Waterloo, and Douglas Fregin, an engineering student at the University of Windsor, founded an electronics and computer science consulting company called Research In Motion, or RIM. For years the company tinkered in obscurity, until it focused on a breakthrough technology: an easy, secure, and effective device that allowed workers to send and receive e-mails while away from the office. They called it the BlackBerry.


Date: Dec 05, 2013


Questions for discussion:

  • What are the lessons about Blackberry management that can be learned from this article?
  • What items stands out in you mind?

Leave a Reply

Your email address will not be published. Required fields are marked *