Description: Big companies like Coca-Cola and Visa are counting on capitalizing on the global exposure of being a World Cup sponsor.

Source: CNNMoney.com – video report

Date: Dec 04, 2013

Link: http://money.cnn.com/video/news/2013/12/06/n-world-cup-soccer-brands.cnnmoney/index.html

Questions for Discussions:

• What are the benefits of going with a global branding event like World Cup Soccer?
• How does this approach fit with the move toward more individualized communications efforts using social media?
• Which do you think makes more sense for a firm like Coke?