Description: Big companies like Coca-Cola and Visa are counting on capitalizing on the global exposure of being a World Cup sponsor.
Source: CNNMoney.com – video report
Date: Dec 04, 2013
Questions for Discussions:
- What are the benefits of going with a global branding event like World Cup Soccer?
- How does this approach fit with the move toward more individualized communications efforts using social media?
- Which do you think makes more sense for a firm like Coke?