Description: Author Stephen M.R. Covey tells Gazelles CEO Verne Harnish that companies need to signal their intentions in order to win the trust of their customers.
Source: CNNMoney.com – video report
Date: Dec 11, 2013
Questions for Discussions:
- Summarize the advice presented by Covey in this report.
- Do you think it makes sense for managers to follow this line of strateic thinking in all situations?