Posted by & filed under International Business, Management, Organizational Behavior.

Description: HSN CFO Judy Schmeling explains how celebrities and partnerships with iconic brands allows HSN to ‘tap in’ to new consumers.

Source: – video report

Date: Dec 26, 2013


Questions for Discussions:

  • What did you learn about management thinking at HSN by watching this report?
  • What lessons apply to businesses in general?

Leave a Reply

Your email address will not be published. Required fields are marked *