Description: HSN CFO Judy Schmeling explains how celebrities and partnerships with iconic brands allows HSN to ‘tap in’ to new consumers.

Source: CNNMoney.com – video report

Date: Dec 26, 2013

Link: http://money.cnn.com/video/magazines/fortune/2013/12/26/f-l-hsn-brands.fortune/index.html

Questions for Discussions:

• What did you learn about management thinking at HSN by watching this report?
• What lessons apply to businesses in general?