Description:  Free apps with in-app purchases account for nearly all nonadvertising revenues Read more at

Source:  eMarketer.com

Date: Dec 30, 2013

Link: http://www.emarketer.com/Article/In-App-Purchases-Take-Over-App-Revenues/1010491#ODxGOkr4cZ3mCQV5.99

Questions for Discussions:

• Are you surprised by these results?
• What strategies should managers be developing?