Posted by & filed under International Business, Management, Organizational Behavior.

Description: Typo, a startup backed by Ryan Seacrest, makes a keyboard that snaps on to iPhones, but the company is being sued by BlackBerry for patent infringement.

Source: CNNMoney.com – video report

Date: Jan 09, 2014

Link: http://money.cnn.com/video/technology/2014/01/08/t-typo-iphone-keyboard.cnnmoney/index.html

Questions for Discussions:

  • What other entrepreneurial opportunities exist for hardware attachments to smartphones?
  • Do you think management at Typo can leverage the publicity with Ryan Seacrest or that it is irrelevant?

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