Description: Customers of this London café can have as many drinks and snacks as they want as long as they make them and clean up by themselves.

Source: CNNMoney.com – video report

Date: Jan 15, 2014

Link: http://money.cnn.com/video/news/2014/01/15/n-london-cafe-charges-by-the-minute.cnnmoney/index.html

Questions for Discussions:

• Why do you think this concept works?
• To what sort of customer do you think it appeals?
• Are there other entrepreneurial start-ups that could use the same or similar business model where customers make micro-payments on time rather than actually buying any particular product or service?