Posted by & filed under International Business, Management, Organizational Behavior.

Description: On a late-November day in 1983, Steven Levy, then a freelance journalist for Rolling Stone, got into a car outside 10460 Bandley Drive, in Cupertino, Calif. As the vehicle sped away from the white office building, Mr. Levy looked at the driver and said hello to Steven P. Jobs, then the young, spry co-founder of Apple, who immediately responded with a voluble tirade about the magazine Mr. Levy worked for.


Date: Jan 24, 2014


Questions for discussion:

  • Summarize what you learned from this report about Steve Jobs, the entrepreneur.
  • What do you think was the greatest attribute that guided his management of Apple?

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