Posted by & filed under International Business, Management, Organizational Behavior.

Description: Among the sleek guests who meditate and do Downward Facing Dog here at the Esalen Institute, the farmers appeared to be out of place. They wore baggy jeans, suspenders and work boots and had long ago let their hair go gray.

Source: NYTimes.com

Date: Jan 25, 2014

Link: http://www.nytimes.com/2014/01/25/business/the-elders-of-organic-farming.html?ref=business

Questions for discussion:

  • Describe the development of the industry and management thinking of those that built it.
  • As the industry grows and becomes large-scale, how do you think conventional management techniques will integrate with those taking over?
  • Do you foresee conflicts?

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