Description: The Gillette-Schick duopoly better watch out for Dollar Shave Club and Harry’s, which promise more convenience and less cost to do what men hate most in the morning. Don’t look now, bros but your morning routine is getting disrupted—in a good way.
Date: Jan 24, 2014
Questions for discussion:
- Describe the disruption and why it is succeeding.
- How much market share do you think these new firms can wrestle from the industry giants?
- How should Gillette and Schick management respond?