Posted by & filed under International Business, Management, Organizational Behavior.

Description: Business is booming for the superstar quarterback as he heads into the hunt for his second Super Bowl ring.

Source: CNNMoney.com – video report

Date: Jan 31, 2014

Link: http://money.cnn.com/video/news/2014/01/31/n-business-of-being-peyton-manning.cnnmoney/index.html

Questions for Discussions:

  • Describe the development of the Manning brand and what it represents to a marketing manager today.
  • What would you recommend that a marketing manager do with that brand going forward after Manning’s professional playing days are over?

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