Description: Gun manufacturers are clearly trying to catch the eye and wallet of women, who are becoming a more important segment of their customer base.
Source: CNNMoney.com – video report
Date: Feb 06, 2014
Questions for Discussions:
- What is the thinking in this industry as illustrated by this report.
- Why do you think sales to women have soared in Texas and Florida?
- Is this a good or bad thing?
- Should government regulate the design element of these products so as to reduce the fashion appeal?