Posted by & filed under International Business, Management, Organizational Behavior.

Description: Andrea Illy, chairman & CEO at Gruppo Illy, discusses the growing market for premium coffee, his company’s partnerships with Coca-Cola and Samsung, and offers his view of Italy’s economy on Bloomberg Television’s “Market Makers.”

Source: CNNMoney.com – video report

Date: Feb 14, 2014

Link: http://www.businessweek.com/videos/2014-02-14/coffee-following-upward-trend-of-luxury-goods-illy

Questions for Discussions:

  • What does this report tell you about the management leadership and strategic thinking at Illy?
  • How has globalization helped grow this firm’s revenues?

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