Description: Reggae legend Bob Marley’s son Rohan co-founded Marley Coffee, a brand dedicated to sustainable farming and social entrepreneurship.
Source: CNNMoney.com – video report
Date: Mar 14, 2014
Questions for Discussions:
- What is the basic argument for introducing this latest brand of coffee into the marketplace.
- Do you think there is a saturation point for socially responsible brand coffees?
- How would you go about developing this brand, given the obvious name association with Bob Marley and Reggae?