Posted by & filed under International Business, Management, Organizational Behavior.

Description: Facebook Inc. (FB) is releasing its long-awaited video-advertising product today, as the world’s largest social network moves to diversify its revenue by tapping into television-marketing budgets.

Source: Bloomberg.com

Date: Mar 14, 2014

Link: http://www.bloomberg.com/news/2014-03-13/facebook-unveils-video-ads-to-court-tv-s-market.html

Questions for Discussions:

  • Describe this new business model at Facebook?
  • Do you think it fits into the Facebook user experience?
  • How should management develop this field?

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