Description: Tired of charity appeals? Here’s why Britain’s best-ever social media fundraising campaign could render them obsolete.

Source: SmartPlanet.com

Date: Mar 21, 2014

Link: http://www.smartplanet.com/blog/global-observer/how-no-makeup-selfies-could-impact-you/?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5

Questions for Discussions:

• Why was this campaign a success?
• Why would the success of this campaign disturb the thinking of fundraising organizations and their managerial class?
• Do you think they have anything to fear?